This is what NOSRAM stand for since the early beginnings in the late 80`s. 

NOSRAM, an originally UK based manufacturer, was founded in early 1984 by Nick Marson in Worcester, UK. At the time, mechnical speed controls were still commonly used and NOSRAM was at the forefront of electronic speed control design. As a racer at heart, NOSRAM founder Nick Marson was dedicated to develop and manufacture ultimate racing products. This spirit still lives on today in every NOSRAM product. 

Today NOSRAM is the sister brand of Lautenbach Racing Products run by Jürgen E. Lautenbach